KRISTIANA LEMON
PR | Social Media | Influencer Marketing
ABOUT
My Background
I am a communications specialist with a hands-on approach and a wealth of experience across a broad range of sectors, specialising in PR & Content plus experiential, social media strategy and influencer campaigns.
My background includes travel & leisure, film & entertainment, retail & FMCG, beauty & wellbeing, third sector, pharma, corporate trade PR & crisis management, events and talent management.
Since starting my career in-house, I have worked with some of the biggest and most forward-thinking brands; General Mills, COTY, Coca-Cola, Tate & Lyle, Clarins, Expedia.co.uk, VUE Cinemas, Merlin Entertainment, PizzaExpress, Unilever, Universal Pictures, Walt Disney Studios Home Entertainment, Alcon, Guide Dogs UK and Specsavers.
PORTFOLIO
Expertise and Strengths
ASSOCIATE DIRECTOR, HEAD OF PR AND CONTENT
HAYGARTH COMMS
September 2017 - October 2019
PR & Social Media Content director and joint team leader for Campaign’s Brand Experience Agency of the Year, managing a department of 20+ ongoing campaigns. I was brought in to enhance the agency’s organic comms approach and integrated Brand Experience offering, by incorporating experiential with PR and social media strategy.
ASSOCIATE DIRECTOR (INTERIM)
ZERO DEGREES WEST
January 2017 - August 2017
As Interim Head of PR at London creative agency, I came on board at the start of the year to run a rapidly-expanding PR team and charged with the all aspects of leading the department.
ASSOCIATE DIRECTOR, HEAD OF CONSUMER
THIRD CITY PR
December 2012 - December 2016
From running the lead EMEA PR team for Expedia to celebrating the bicentenary of the Battle of Waterloo, my position at Third City saw multiple new business wins across FMCG, charity, travel and leisure.
ACCOUNT DIRECTOR
PREMIER PR
June 2010 - December 2012
ACCOUNT MANAGER
BEATTIE COMMUNICATIONS
August 2007 - June 2010
PRESS OFFICER
LEGOLAND WINDSOR
August 2005 - August 2007
CASE STUDY
NICE 'N EASY
FACE YOUR FIRST
My integrated content and PR campaign for hair colour brand Clairol Nice ‘n Easy, set out to eliminate the stigma around the “first grey”. This uplifting call to “#FaceYourFirst” galvanised people to embrace their first grey with an emotive short film and digital content series, alongside PR outreach and launch event.
Press and influencers rallied behind the cause. Coverage was 100% positive and – boosted by communities embracing our #FaceYourFirst hashtag – secured reach of more than 113 million.
With more than 70 content assets created, including Stories and shoppable posts, the video achieved a view through rate of 48% the first week of the campaign and the sentiment for “first grey” comments skyrocketed to 67% “joyful” (+91% positivity versus pre-campaign).
MY SKILLS
Areas of expertise and opportunities
PR CAMPAIGNS & PRESS OFFICE
From strategy to implementation, I have run many press offices with a focus on news generation and feature placement.
CONTENT CREATION
Covering all elements organic social media as well as digital campaigns, including channel strategy and management. (And building websites ; )
INFLUENCER MARKETING
Putting brands together with people who'll influence change, including creative campaign planning, brief creation and activation.
EVENTS MANAGEMENT & EXPERIENTIAL
From media events to international brand experiences, covering conceptual, project planning and production management.
QUALIFICATIONS
Education and training
WINCHESTER UNIVERSITY (KING ALFRED'S COLLEGE)
B.A. Business with Communications
TRAINFITNESS/YMCA
Qualified L2 Exercise to Music fitness instructor and Indoor Cycling (Spin) instructor
TRAINING COURSES UNDERTAKEN:
The Effective Account Director (Henshall Centre); Pitching to Broadcast (GMTV); Crisis management; Media Training (Electric Airways) Creativity in PR.
'Find your lane. Make space for the flow to show itself. Follow the natural rhythm of your life, and you will discover a force far greater than your own.'
Oprah Winfrey
LET’S CONNECT
T: 07961 637 031
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